There are some key contracts that are of critical importance to the continued functioning of your business. Various agreement forms are available to businesses to reflect the many types of relationship that can exist between parties. The different rights granted and duties imposed vary depending upon the particular terms within the agreement.

Below is a brief summary of the types of agreements that are available:

A distribution agreement is a legal agreement between a supplier of goods and a distributor of goods. The supplier sells the goods (which it may or may not have produced) and the distributor buys the goods to re-sell. The supplier will have no contractual relationship with the ultimate customer.

In an agency agreement, in general an agent is given authority to enter into contracts with customers on behalf of the principal business. A contract for the supply of goods or services is then made between the business and the customer. Other types of agency are available whereby an agent simply finds customers and introduces them to the principal business.

A licence agreement can be used where a business wishes to maintain ownership of an asset (for instance a trade mark or copyright) but will permit another business to use the asset in return for a payment. This is commonly used where the business wishes to utilise the resources or expertise of another business to market its product.

A franchise agreement is a legal agreement whereby a business (a 'franchisor') allows another party (a 'franchisee') to use a uniform business in return for the payment of a franchise fee. The franchisor will lay down specifications for the franchisee to meet and can have much control of the business. The franchisee gets the benefit of a successful business model and the business reputation. A manufacturing agreement can be used where one business appoints another to manufacture specified goods or products.

Another contract of vital importance to your business will include the terms and conditions of your sale of your product to the customer.

A distribution agreement should firstly deal with the appointment of the distributor and the terms of the appointment. Is the distributor to be granted an exclusive right to distribute the goods in a reserved area and should the distributor be allowed to distribute the goods outside this area? Both have to be considered in the light of competition law provisions.

The agreement may be used to control the channels within which the distributor can operate. For instance, should the distributor be able to supply the products over the internet or make further wholesale supplies?

"White labelling" whereby the distributor receives the products and resupplies them under its own brand or the brand of another business, is an arrangement that can be dealt with in an agreement. The agreement should also deal with the respective duties of the distributor and the supplier. Who is to advertise the product; will there be any sales targets; how is stock to be held and ordered?

Of crucial consideration will be the terms of payment and the passing of the title of the goods. Is title to be passed on delivery or only once the distributor has paid for the goods? Is the supplier to be granted the means to re-obtain the stock should the distributor delay payment?

For an EU trade mark application, the EUIPO charges a fee of €850 for registration in one class, with a €50 fee payable for a second class and a €150 fee payable for each class thereafter. Comparatively, for an international trade mark application, the WIPO currently charges a "basic fee" of 653 Swiss franks for a trade mark application in one class, with no colours.

Depending on the desired country in which registration is sought, further individual fees will then also be payable. Our trade mark solicitors will help determine the extent of the EUIPO/WIPO's fees when discussing your proposed trade mark with you.

Our trade mark solicitors act for clients for a competitive fixed fee, under which we will produce a Trade Mark Report, analysing the registrability of your proposed trade mark against any existing trade marks and the relative/absolute grounds for refusal of a trade mark under the Regulations and otherwise. Thereafter, we can assist you with dealing with the trade mark registration on a fixed fee basis. Please contact us to discuss your requirements further with one of our trade mark solicitors and for a no obligation quotation.

Depending upon the nature of your business an agency agreement may be more suitable to market your goods or services. Alternatively, a distribution agreement may be more beneficial, or taking on an employee or consultant.

An employee can be used to market and sell your products, can be trained, there is control over working times and they will owe certain duties to you. On the other hand, with an employee comes further tax consequences and the necessity to pay a continual salary, in contrast to that of an agent that operates on a commission basis.

As agency relationships are less subject to competition law provisions, agency agreements can allow your business to have more control over the agent's ability to sell the products and determine the conditions of these sales. By contrast, with a distribution arrangement, once the goods have been sold to a distributor the goods become the distributor's to deal with - that freedom can be limited in line with competition law rules. An agency relationship may also be an appropriate means of marketing goods where such goods are tailor-made or high value and close contact with the ultimate customer has to be maintained.

Another factor is the size and resources of the parties involved. Can your business afford to supervise an agent, market the goods itself and hold the stock, or would it be more suitable to sell the goods to a distributor who will then be responsible itself for the stock and marketing the product?

Another final factor is the issue of liability for the goods and services. If your business is concerned about potential liability to the end customer then a distribution agreement where the customer contracts with the distributor may be more suitable. Your business may also be responsible for compensation to an agent upon termination of the agreement, which can be very costly for a business. These rules are applicable even where there is no written agreement.

An agency agreement should detail the agent's authority to enter into contracts on behalf of your business - is the agent appointed simply to find customers or is the agent provided with the authority to enter into contracts in specified circumstances? What territory will the agent cover and will that agent have exclusive rights to that territory?

The agreement should also set some duties for the agent:

• Is the agent to market the products?

• Will there be targets to meet? Can the agent be involved in competing products or is this to be restricted?

• What is to happen should a dispute arise over the products?

  Terms of the agreement will also deal with how the agent is to be paid and whether this is to be by commission.

Finally, the agreement should deal with the termination of the agency relationship. You should bear in mind that an agent may by law be entitled to compensation upon such termination, which can be very costly.

A licensing agreement is typically used by business going both ways. For instance, many businesses will have the use of certain computer software, which will have been licensed to them by the developer. They may also have their own assets which they wish to licence out to others.

A licence agreement should determine what is being licensed, to whom, for how long and for what purposes. This licence could be for general use or could be restricted to certain purposes. The grant of the licence should also specify whether it is to be exclusive or if others are allowed to be given use of the subject of the licence too.

Other areas of the licence should deal with the subject of royalties for the licensing and how these royalties are to be paid and calculated.

The licence agreement may also ensure that the asset is to be protected and maintained by the licensee who is to ensure that nothing is done to harm the licensor's ownership of the asset - this is especially important regarding the licensing of intellectual property rights.